Privacy Policy

Arches at London Bridge Limited is committed to safeguarding and respecting your privacy.

This policy was last updated on 14 March 2023 and any future changes to our policy will be reflected here.


This policy describes the types of personal information we collect when you sign up to our competition, waiting list or mailing list, how we may use that information and with whom we may share it. The notice also describes the measures we take to protect the security of your personal information. We also tell you how you can reach us to ask us to (i) access, change or not use the personal information you have provided to us, (ii) withdraw any consent you previously provided to us, (iii) tell us to stop communicating with you about our products, and (iv) answer any questions you may have about our privacy practices.

It is important that you read this privacy notice so that you are fully aware of how and why we are using your data.

By signing up to our mailing list you are accepting and consenting to the practices described in this policy.

Who are we?

Arches of London Bridge Limited of 100 Grays Inn Road, London WC1X 8AL is the Data Controller, for the purposes of Data Protection Law, regarding any personal information that is processed as a result of your visit to this website.

We are committed to providing you with relevant information about, and control over, how we process your personal information.

This policy explains what personal information we may record, why we do so, how you may control the use of your information and how we protect your information. Details of your legal rights and how to exercise them are also set out below.

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, please contact the DPO by emailing [email protected]

What does this policy cover?

This Privacy Policy applies only to your use of this website. The policy does not include ticket purchases which are covered under which can be seen The website may contain links to other websites, please note that we have no control over how your data is collected, stored, or used by other websites; and we advise you to check the privacy policies of any such websites before providing any data to them.

What is personal data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

What information do we collect?

When you sign up to this competition, waiting list or mailing list, we ask for information such as your first name, last name and email address.

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Why do we process your personal information?

We process your personal information gathered on this website in order to review and improve the site, marketing, and to improve it for future customers. The specific purposes for which we may process information, and the lawful basis on which we do so in each case, are set out below.

We will keep your information only for as long as it is necessary to fulfil the purposes described below unless a longer retention is required by law, after which we will delete or anonymise it. The period we keep your information will vary depending on your interactions with us. For example, we may keep a record of correspondence with us, for example, if you have made a subject access request, for as long as is legally necessary. Similarly, when you unsubscribe from our email newsletters or promotional emails, we will keep a record of your email address to ensure we do not send you marketing emails in the future.

We maintain procedural, technical, and physical safeguards to help protect against loss, misuse or unauthorised access, disclosure, alteration, or destruction of the information you provide. These safeguards vary depending upon the sensitivity of the information we collect and store. Please be aware that no security solutions are infallible.

How do we use personal information?

We use this information for three purposes: (i) to select a winning entrant of the competition, (ii) to add you to our mailing list to inform you about tickets going on sale for Direct From Graceland: Elvis exhibition and (iii) to inform you about future exhibitions at Arches London Bridge

When do we share personal data?

We do not sell or otherwise disclose personal information about anyone signing up to the competition, except as described here.

How do we secure personal data?

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. For example, all information you provide to us is stored on our secure servers. In addition, we limit access to your personal data to those employees who have a business need to know, and the independent judge of the competition. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

Unfortunately, however the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk.

How long do we keep your personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your rights in relation to personal data

You have a number of rights in relation to your information under data protection laws. The right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Right to withdraw consent.

If you wish to exercise any of the rights set out above, you may contact us at [email protected].

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

You may also choose not to receive marketing communications from us by clicking on the unsubscribe link in our marketing emails or contacting us at [email protected].

How to contact us?

If you have any questions or comments about this policy, or if you would like us to update information we have about you or your preferences, please contact us at [email protected].

Arches London Bridge Cookie Policy

This policy was last updated on 14 March 2023. Any future changes to our policy will be reflected here.

Granting us permission to use cookies

When you first visit the website, you will be asked to consent for us to use cookies. You can allow all cookies or refuse some or all. If you change your mind you can click on the Privacy Settings link at the bottom of the website pages to adjust your selection.
Cookies and how they benefit you:

Our website uses cookies and other tracking technologies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites. Other tracking technologies (referred to together from this point forward as “cookies”, unless otherwise stated), include HTTP cookies, HTML5 and Flash local storage/flash cookies, web beacons/GIFs, embedded scripts, ETags/cache browsers, and software development kits.

Arches London Bridge uses cookies for three main purposes:

• To ensure the website works, in particular for online booking
• To monitor website performance and help us make improvements in the future
• To tailor our marketing, and use tools such as Google AdWords to communicate more effectively through web advertising.

Our cookies help us:

• Make our website work as you’d expect
• Save you having to login every time you visit the site
• Remember your settings during and between visits
• Improve the speed/security of the site
• Allow you to share pages with social networks like Facebook
• Continuously improve our website for you
• Provide you with advertising relating to this and other shows

We do not use cookies to:

• Collect any sensitive information

You can learn more about the key cookies we use below:

Cookie Purpose

Google Analytics This monitors how people use our site – for example the browser they use and the pages they visit. It’s used to assess our website’s performance and to help us plan improvements.
Sizmek / DoubleClick You may notice that sometimes after visiting our site you see increased numbers of adverts from us. This is because we pay for these adverts, and the technology to do this is made possible by this cookie. We use these adverts to inform you about this or other shows.

The cookies help us understand how well our online adverts are encouraging visitors to view more information about particular events. When an advert is displayed on a third-party website, a Sizmek / Doubleclick cookie is placed on the device, providing cookies have not been refused. If that visitor, using the same browser, then visits our website, we can see that the advert has been effective. More information about Sizmek’s or Doubleclick’s own privacy policies and how to opt out can be found here on the Sizmek / Doubleclick website.
Facebook / Instagram / Twitter / Snapchat This communicates with Facebook / Instagram / Snapchat / Twitter activity to our website.
Session This cookie is a transient cookie (it is erased when you close the browser). It acts as a small amount of memory to remember what you’ve done on past pages.

If you have any questions about cookies, please contact the Data Protection Manager at [email protected]